San Diego Legion Announces Strategic Media Partnership with Controlled Thermal Resources Holdings, Inc.
San Diego Legion Announces Strategic Media Partnership with Controlled Thermal Resources Holdings, Inc.
San Diego, CA – March 5th 2024- The San Diego Legion, the city's premier professional rugby team, proudly announces a new media partnership with Controlled Thermal Resources (CTR), a leader in lithium and renewable energy solutions. This alliance not only enhances CTR's visibility with branded media exposure but also supports both organizations' shared commitment to California's clean energy initiatives.
As part of the partnership, the Legion will proudly display the CTR logo on their shorts during all games. The Snapdragon Stadium, home of the San Diego Legion, with its 35,000-seat capacity and state-of-the-art fan experiences, will feature CTR's branding throughout the games, including on the jumbotron and prominent infield placements, ensuring high visibility among fans and media outlets.
CTR's integration with Legion's media presence will include exclusive social media content, branding on the Legion website and partner pages, and use of SD Legion's trademarks for collaborative marketing campaigns. These efforts mark the beginning of a synergistic marketing strategy designed to amplify both brands.
The Legion's record-breaking attendance in 2023, with 11,423 tickets sold, highlights the team's rising popularity in California. As we move into 2024, fans can look forward to catching all the Legion action on various TV platforms and streaming services, bringing the excitement of Legion rugby to a wider audience.
Experience the Excitement of Live Legion Rugy
Catch every tackle and get ready to be part of the action! Snapdragon Stadium has become the heart-thumping hub of rugby in California. Tickets for the 2024 season are now on sale, offering fans the unique opportunity to be part of the Legion's pursuit of glory. Whether you're a lifelong rugby Legion fan or looking for a new family-friendly sports adventure, there's no experience like watching the San Diego Legion live.
"We are thrilled to announce our partnership with Controlled Thermal Resources Holdings, Inc. This collaboration not only strengthens our presence in the community but also underscores our shared commitment to sustainability and clean energy initiatives in California. By showcasing CTR's branding throughout our games and media platforms, we are excited to amplify our impact and bring attention to the importance of renewable energy solutions. Together, we look forward to a successful partnership both on and off the field” says SD Legion Chief Executive Officer, David Haigh.
“CTR is delighted to partner with San Diego Legion,” CTR’s Chief Executive Officer, Rod Colwell said. “CTR’s vision to support a clean energy future is founded on teamwork and team spirit, so getting behind this great sport and San Diego Legion really aligns with our values. We are looking forward to kick-off!”
About Controlled Thermal Resources Holdings, Inc. (CTR)
Controlled Thermal Resources Holdings, Inc. (CTR) is a U.S.-based company specializing in lithium and battery material products and renewable energy, with advanced development projects in the United States. Established in 2013 and redomiciled to the United States in 2022, CTR has its headquarters in Imperial County, California, with additional offices in Brisbane, Australia, and Houston, Texas. With over 20 years of location-specific, highly specialized experience in the Salton Sea region, CTR's leadership team has been instrumental in advancing the company's projects. CTR is committed to delivering sustainable, low-cost lithium products and renewable power to support California's clean energy initiatives and to ensure a secure and responsible lithium product supply chain.
About San Diego Legion
San Diego Legion is a professional rugby team based in San Diego, California, competing in the Major League Rugby (MLR). Founded to bring high-level rugby to the San Diego area and to contribute positively to the community, the Legion offers an engaging sports experience for fans and families. With a commitment to excellence both on and off the field, the San Diego Legion promotes the values of teamwork, respect, and sportsmanship.
