San Diego Legion and Dalton Motors Partner to Drive Innovation and Community Engagement

At the core of this partnership is a deep alignment between the two organizations. Both San Diego Legion and Dalton Motors believe in building strong communities, delivering high performance experiences, and leading with integrity and passion. Together, the two brands will collaborate on initiatives that reflect these values while investing in the future of sport, mobility, and meaningful connections across San Diego and beyond.

The collaboration includes strategic branding, a transformative mobility-as-a-service (MaaS) program, and a series of fan-focused and community-driven activations. This partnership not only powers San Diego Legion’s transportation infrastructure—it helps drive a broader mission to inspire, engage, and uplift.

“We’re incredibly proud to align with a community-minded, forward-thinking company like Dalton Motors,” said Dave Haigh, CEO of San Diego Legion. “Dalton Motors shares our belief that sport is a powerful vehicle for change. This collaboration will help us move further, faster, and with purpose.”

Dalton Motors, a company rooted in a rich legacy and rapidly expanding footprint, is known for embracing innovation and elevating the customer experience. Recent growth initiatives, such as its expansion in National City and implementation of technology-forward services like the Dalton FasTrack Express Service, reflect the same agility and ambition that San Diego Legion brings to the pitch.

“At Dalton Motors, we’re inspired by San Diego Legion’s vision and drive,” said Juan Carlos Rodriguez Villava, CEO of Dalton Motors. “This partnership gives us the opportunity to support a team that aligns with our commitment to reliability, progress, and community connection.”

From future-forward mobility solutions to creative fan activations, this partnership will redefine what it means to work together—and what it means to lead with purpose in the world of sport and business.